https://www.jeffsagoodman.com/blog daily 0.75 2026-03-12 https://www.jeffsagoodman.com/blog/your-brain-on-art-has-the-science-here-are-five-ways-to-say-it-in-plain-english monthly 0.5 2026-03-12 https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/04d669e0-edfe-4bca-a9f2-9418eba710fa/teamLab.png Blank Page Blog - “Your Brain on Art" Has the Science. Here Are Five Ways to Talk About It in Plain English. - “The arts have the ability to transform you like nothing else. They can help move you from sickness to health, stress to calm, or sadness to joy, and they enable you to flourish and thrive. The arts have always offered the highest form of hope, and science is now providing new knowledge that each of us can immediately use.” - Susan Magsamen and Ivy Ross, Your Brain on Art: How the Arts Transform Us : Borderless by teamLab. Image via teamLab. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/bb984dc3-892a-4795-9319-fab3451d18d6/Image.jpeg Blank Page Blog - “Your Brain on Art" Has the Science. Here Are Five Ways to Talk About It in Plain English. https://www.jeffsagoodman.com/blog/frank-lloyd-wright-building-conservancys-new-mission-driven-logo monthly 0.5 2026-01-09 https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/31c073f8-462d-45ac-9813-316cf2cabcdd/Taliesin+Red+Square_Jeff+Goodman.jpg Blank Page Blog - Frank Lloyd Wright Building Conservancy’s New Mission-Driven Logo - “Form and function should be one, joined in a spiritual union.” - Frank Lloyd Wright https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/4d6f4c68-86c7-483e-a205-4ecc4557f091/FLWBC_01_LOGO_BLACK.png Blank Page Blog - Frank Lloyd Wright Building Conservancy’s New Mission-Driven Logo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/f6ee1486-d6e4-4c60-a97b-726e895db8e9/Social+Post_Mission+Critical.jpg Blank Page Blog - Frank Lloyd Wright Building Conservancy’s New Mission-Driven Logo - Jeff Goodman is a nonprofit consultant specializing in helping arts organizations clarify their mission and amplify their impact. A former professional actor, he brings a creative approach to his consulting, enabling organizations to tell compelling stories that resonate with audiences and build lasting support. His signature program, Mission Critical, emphasizes collaboration and is dedicated to making the arts accessible, engaging, and exciting for all. https://www.jeffsagoodman.com/blog/burnout monthly 0.5 2025-10-22 https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/4fbfef31-7902-4f04-82ad-c224db48b2c3/F%C3%A9lix+Vallotton%2C+Laid+down+woman%2C+sleeping%2C+1899.jpg Blank Page Blog - 5 Ways Arts Leaders Can Model Balance So the Mission Doesn’t Burn Out - “An artist must have downtime, time to do nothing. Defending our right to such time takes courage, conviction, and resiliency.” - Julia Cameron, The Artist's Way: A Spiritual Path to Higher Creativity Félix Vallotton, Laid-Down Woman, Sleeping (1899). https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/6cdc5752-3747-4356-a9dc-e2182faa44cd/Phyllis.gif Blank Page Blog - 5 Ways Arts Leaders Can Model Balance So the Mission Doesn’t Burn Out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/1b1f1ae3-36f6-47b5-b1bc-cec3a47b550b/woof.webp Blank Page Blog - 5 Ways Arts Leaders Can Model Balance So the Mission Doesn’t Burn Out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/8a3ea9a2-31bd-4bb2-acf7-cdaeb8699dd5/Hotdogs-ezgif.com-loop-count.gif Blank Page Blog - 5 Ways Arts Leaders Can Model Balance So the Mission Doesn’t Burn Out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/48212c83-8168-462b-b121-35bf7ac87935/thief+of+joy.webp Blank Page Blog - 5 Ways Arts Leaders Can Model Balance So the Mission Doesn’t Burn Out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/01fca3cc-3a88-4182-ae07-964e799bdc4e/Performance+Review.gif Blank Page Blog - 5 Ways Arts Leaders Can Model Balance So the Mission Doesn’t Burn Out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/f6ee1486-d6e4-4c60-a97b-726e895db8e9/Social+Post_Mission+Critical.jpg Blank Page Blog - 5 Ways Arts Leaders Can Model Balance So the Mission Doesn’t Burn Out - Jeff Goodman is a nonprofit consultant specializing in helping arts organizations clarify their mission and amplify their impact. A former professional actor, he brings a creative approach to his consulting, enabling organizations to tell compelling stories that resonate with audiences and build lasting support. His signature program, Mission Critical, emphasizes collaboration and is dedicated to making the arts accessible, engaging, and exciting for all. https://www.jeffsagoodman.com/blog/welcome monthly 0.5 2025-10-22 https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/792df404-584a-4b34-bd9d-091358d60aa8/Angelou+Hero.jpg Blank Page Blog - Consider Yourself One of Us: Welcoming Audiences Who Are New to the Arts - “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ― Maya Angelou https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/02b0cf46-9aa2-4bc4-b8f2-6ffe91a5d7eb/The-Dinner-Party.jpg Blank Page Blog - Consider Yourself One of Us: Welcoming Audiences Who Are New to the Arts - Make it stand out The Dinner Party, Sir Henry Cole, c. 1850. Courtesy of the Victoria and Albert Museum. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/6a105332-a88b-45cf-b9bd-f415b8b54954/all%2Byou%2Bwanna%2Bdo.webp Blank Page Blog - Consider Yourself One of Us: Welcoming Audiences Who Are New to the Arts - Make it stand out The original West End cast of Six performing “All you Want to Do,” with Aimie Atkinson at the center as Katherine Howard. Credit: Idil Sukan https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/f6ee1486-d6e4-4c60-a97b-726e895db8e9/Social+Post_Mission+Critical.jpg Blank Page Blog - Consider Yourself One of Us: Welcoming Audiences Who Are New to the Arts - Jeff Goodman is a nonprofit consultant specializing in helping arts organizations clarify their mission and amplify their impact. A former professional actor, he brings a creative approach to his consulting, enabling organizations to tell compelling stories that resonate with audiences and build lasting support. His signature program, Mission Critical, emphasizes collaboration and is dedicated to making the arts accessible, engaging, and exciting for all. https://www.jeffsagoodman.com/blog/art-isnt-easy monthly 0.5 2025-09-19 https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/192cbb81-deb1-4eb2-bd2f-7a87bb7b23ae/IMG_0510.jpg Blank Page Blog - Art Isn’t Easy: Leading with Impact in the Arts - “First of all, you need a good foundation— Otherwise it's risky from the start. Takes a lot of earnest conversation, But without the proper preparation, Having just the vision’s no solution. Everything depends on execution.” —Stephen Sondheim, Sunday in the Park with George ️ Georges Seurat (1859–1891) A Sunday on La Grande Jatte, 1884, 1884–1886 Oil on canvas Art Institute of Chicago https://www.jeffsagoodman.com/blog/the-work-comes-alive-with-the-sound-of-impact monthly 0.5 2025-10-22 https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/c738279c-6e1c-4bd0-9926-722a0aef72b9/Sound+of+Impact.jpg Blank Page Blog - The Work Comes Alive with the Sound of Impact - “The arts benefit our lives and our world. They foster collaboration and creativity, essential skills for navigating in the workplace and surviving in a challenging world. They cultivate empathy and tolerance, by bridging cultural and socioeconomic divides. They’re also good for business: They spur urban renewal, promote tourism and generate hundreds of billions of dollars in economic activity annually.” —Julie Andrews and (her daughter) Emma Walton Hamilton https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/5a345bff-ff77-4bd1-b4fd-72f235ee0bce/IMG_3776.jpeg Blank Page Blog - The Work Comes Alive with the Sound of Impact - And yet the reasons are right there in the work. Wright knew, and science now confirms, that the built environment shapes both our mental and physical health. His architecture, with its seamless integration between indoors and nature, its emphasis on form and function, and its open plans that keep families connected, is more than visually stunning. It’s life-enhancing. Sure, visitors often leave feeling inspired or uplifted, but research shows that experiencing thoughtful designs like those pioneered by Wright also supports physical well-being in measurable ways. If you can visit one (or more!) of these treasures (and find ways to integrate Wright’s organic principles into your own life) you, too, can be healthier and happier. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/f6ee1486-d6e4-4c60-a97b-726e895db8e9/Social+Post_Mission+Critical.jpg Blank Page Blog - The Work Comes Alive with the Sound of Impact - Jeff Goodman is a nonprofit consultant specializing in helping arts organizations clarify their mission and amplify their impact. A former professional actor, he brings a creative approach to his consulting, enabling organizations to tell compelling stories that resonate with audiences and build lasting support. His signature program, Mission Critical, emphasizes collaboration and is dedicated to making the arts accessible, engaging, and exciting for all. https://www.jeffsagoodman.com/blog/nonprofit-logos monthly 0.5 2026-01-08 https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/d7cb8e3b-f344-494e-995d-f66eb19519d0/Logo+Hero.jpg Blank Page Blog - 10 Great Nonprofit Logos That Help You Feel the Mission - “Designers actually can change the world for the better by making the complicated simple and finding beauty in truth.” — Michael Bierut https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/4d6f4c68-86c7-483e-a205-4ecc4557f091/FLWBC_01_LOGO_BLACK.png Blank Page Blog - 10 Great Nonprofit Logos That Help You Feel the Mission - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/3f9f6921-17fe-4057-8b14-1aa6893bb04e/Just.jpg Blank Page Blog - 10 Great Nonprofit Logos That Help You Feel the Mission - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/873fd710-0222-4cca-ab76-6baec1d5e1ad/Girls+First+Fund.jpg Blank Page Blog - 10 Great Nonprofit Logos That Help You Feel the Mission - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/f2812dc6-779f-43b2-87f9-a28eb03a594d/SOUNDS+Academy.jpg Blank Page Blog - 10 Great Nonprofit Logos That Help You Feel the Mission - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/672b173d-0dd6-4cec-9d99-a04d7394c8c6/SOUNDS-Logo-Yellow-Black-Hi-Res.jpg Blank Page Blog - 10 Great Nonprofit Logos That Help You Feel the Mission - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/140196d7-9d97-475a-993a-2d37f3c4976c/Peace+Corps.jpg Blank Page Blog - 10 Great Nonprofit Logos That Help You Feel the Mission - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/318c48b9-7a08-4e89-974d-48ddc748ff61/Alzheimer+Nederland.jpg Blank Page Blog - 10 Great Nonprofit Logos That Help You Feel the Mission - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/92e7c655-063d-4bbb-b835-735f7c0fb1c0/Musicians+on+Call.jpg Blank Page Blog - 10 Great Nonprofit Logos That Help You Feel the Mission - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/accb4126-a2ef-407c-8839-3ca1432a918f/Historic+Houses.jpg Blank Page Blog - 10 Great Nonprofit Logos That Help You Feel the Mission - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/1d02b8bc-d0dd-4b0a-8d0e-f16c4a09b498/Hilary+Clinton.jpg Blank Page Blog - 10 Great Nonprofit Logos That Help You Feel the Mission - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/f8ba2397-ea37-40d0-a219-5c2825790732/SFSymphony.jpg Blank Page Blog - 10 Great Nonprofit Logos That Help You Feel the Mission - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/f6ee1486-d6e4-4c60-a97b-726e895db8e9/Social+Post_Mission+Critical.jpg Blank Page Blog - 10 Great Nonprofit Logos That Help You Feel the Mission - Jeff Goodman is a nonprofit consultant specializing in helping arts organizations clarify their mission and amplify their impact. A former professional actor, he brings a creative approach to his consulting, enabling organizations to tell compelling stories that resonate with audiences and build lasting support. His signature program, Mission Critical, emphasizes collaboration and is dedicated to making the arts accessible, engaging, and exciting for all. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/4fe52e98-05c7-4bf5-aa82-a27ced88fa47/Mission+Activated.png Blank Page Blog - 10 Great Nonprofit Logos That Help You Feel the Mission - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jeffsagoodman.com/blog/daretolead monthly 0.5 2025-10-22 https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/0ee3e57e-8eeb-495a-86de-070ba5ec93c6/Brene+Hero+Image.jpg Blank Page Blog - This Brené Brown Concept Will Transform Your Fundraising and Boost Support for Your Arts Organization - "When we have the courage to walk into our story and own it, we get to write the ending." - Brené Brown https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/3f4702f5-f601-41c0-9c1c-f7508ad46853/Dare+to+Lead.jpg Blank Page Blog - This Brené Brown Concept Will Transform Your Fundraising and Boost Support for Your Arts Organization - I’m a big believer in Brené Brown’s research-driven body of work, especially in Dare to Lead, where she explores embracing vulnerability in leadership to build trust, inspire others, and foster authentic connections. If you haven’t read it, I urge you to pick it up or load it into your audiobook app (I use Libro.fm, which allows you to designate a profit share between the app and your favorite local bookstore). This book isn’t just for CEOs and Executive Directors; it’s for anyone who wants to be a leader, regardless of your placement on the org chart. In one section, she introduces a concept that I found to be transformative in my own work. Is it just me or have we all had that boss who assigns a task and gives you the freedom to approach it in your own way, but when you present the work back you find out that they had a very specific idea of what the product should be but failed to communicate it to you? Now, you’ve just spent however many hours feeling empowered and supported, only to have to throw it all away and redo it the way they wanted it in the first place. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/ea21ce68-2ff5-4c4c-a5e0-98718965e4f2/Rundown.jpg Blank Page Blog - This Brené Brown Concept Will Transform Your Fundraising and Boost Support for Your Arts Organization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/ae3337cb-0e75-4e10-b183-714ae9c8c6fc/Are+you+painting+done.jpg Blank Page Blog - This Brené Brown Concept Will Transform Your Fundraising and Boost Support for Your Arts Organization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/f6ee1486-d6e4-4c60-a97b-726e895db8e9/Social+Post_Mission+Critical.jpg Blank Page Blog - This Brené Brown Concept Will Transform Your Fundraising and Boost Support for Your Arts Organization - Jeff Goodman is a nonprofit consultant specializing in helping arts organizations clarify their mission and amplify their impact. A former professional actor, he brings a creative approach to his consulting, enabling organizations to tell compelling stories that resonate with audiences and build lasting support. His signature program, Mission Critical, emphasizes collaboration and is dedicated to making the arts accessible, engaging, and exciting for all. https://www.jeffsagoodman.com/blog/vision-bored monthly 0.5 2025-10-22 https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/c91f957b-c486-4a12-a4ce-98d3c398a98e/Doc+Brown.jpg Blank Page Blog - Vision Bored: Create an Exciting Vision Statement that Shapes the Future - "Your future is whatever you make it. So make it a good one.” - Dr. Emmett Brown https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/3b6bc4ea-ae56-47f9-97cf-f2535b17708f/Vision+Definition.jpg Blank Page Blog - Vision Bored: Create an Exciting Vision Statement that Shapes the Future - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/f6ee1486-d6e4-4c60-a97b-726e895db8e9/Social+Post_Mission+Critical.jpg Blank Page Blog - Vision Bored: Create an Exciting Vision Statement that Shapes the Future Jeff Goodman is a nonprofit consultant specializing in helping arts organizations clarify their mission and amplify their impact. A former professional actor, he brings a creative approach to his consulting, enabling organizations to tell compelling stories that resonate with audiences and build lasting support. His signature program, Mission Critical, emphasizes collaboration and is dedicated to making the arts accessible, engaging, and exciting for all. https://www.jeffsagoodman.com/blog/less-is-less monthly 0.5 2025-12-09 https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/68371fd4-abcf-4e45-9fa5-1ba8b38e98c7/Einstein+Tongue.jpg Blank Page Blog - Sometimes Less is Less: A Case for Longer Mission Statements in the Arts - "Everything should be made as simple as possible, but no simpler.” -NOT Albert Einstein https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/f6ee1486-d6e4-4c60-a97b-726e895db8e9/Social+Post_Mission+Critical.jpg Blank Page Blog - Sometimes Less is Less: A Case for Longer Mission Statements in the Arts Jeff Goodman is a nonprofit consultant specializing in helping arts organizations clarify their mission and amplify their impact. A former professional actor, he brings a creative approach to his consulting, enabling organizations to tell compelling stories that resonate with audiences and build lasting support. His signature program, Mission Critical, emphasizes collaboration and is dedicated to making the arts accessible, engaging, and exciting for all. https://www.jeffsagoodman.com/jeff-goodman daily 1.0 2026-02-15 https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/3048ad76-54fc-491b-b413-9b7da3b9570f/Fallingwater.png JEFF GOODMAN https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/c192ed19-ec1b-42ef-a73b-9cf8d2e07ac5/FLW+Building+Conservancy.png JEFF GOODMAN https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/f45de7ff-78ca-4ba5-a52c-2772bcc9ac35/Japanese+Friendship+Garden.png JEFF GOODMAN https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/b6b86e30-712d-46ac-80ce-98188e775d59/Graycliff+Conservancy.png JEFF GOODMAN https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/d8fb5489-5bf3-4596-93f7-f718e6c65fde/City+of+Phoenix.png JEFF GOODMAN https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/940bf246-f7d7-46e9-880b-07b089784a33/World+Heritage+Council.png JEFF GOODMAN https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/a5165df7-ff1d-4554-a525-b74733953ea9/3.png JEFF GOODMAN https://laurenthouse.com/ https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/6d10f473-706b-4938-ab57-19a94fdb5ef0/The+Blue+House.png JEFF GOODMAN https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/87bfdaa3-8b79-4173-92f2-61faaacc7515/Just+Schools.png JEFF GOODMAN https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/f6c6d66a-ca15-48d6-8eef-858ce7bdd9cc/SOUNDS+Academy.png JEFF GOODMAN https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/a1c7b31e-9202-4022-8bd6-f7d1745d5f3c/Westcott+House.png JEFF GOODMAN https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/ca60b593-346b-4300-ba10-a8e591f9dd6e/5.png JEFF GOODMAN https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/c86bd817-ac12-4b8d-89ed-1e29c2c3d1d0/6.png JEFF GOODMAN https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/549f54ea-272c-4d3e-9ad8-a1fb10719d29/image-asset.jpeg JEFF GOODMAN - IGNITING MISSIONS THROUGH CONNECTION & ENGAGEMENT I help arts and culture organizations articulate their impact and integrate it into everything they do. I work with organizations on mission and vision development, audience strategy, marketing frameworks, and strategic partnerships. The through-line is always impact: how does your work make life better for the people and communities you serve? Arts leaders live and breathe their work. They internalize how it transforms lives, builds community, and makes the world better. But that understanding comes from lived experience. Not everyone shares that experience, so they don't intuitively understand why the work matters or how it makes life better. Making Impact Clear and Compelling I help you make that impact explicit, concrete, and compelling. When you can clearly articulate how your work makes life better, that clarity drives everything: how you talk about your mission, who you reach, how you grow support, and what partnerships you build. Strategy Meets Storytelling My work is deeply influenced by my creative background. As a former professional actor, I believe that directing a strong ensemble to tell a compelling story is the key to attracting and retaining captivated audiences and committed supporters. As a self-proclaimed Mission Nerd, I'm obsessed with helping organizations integrate their mission into every aspect of their work. By infusing creativity into strategic thinking, I help organizations amplify their impact, connect with audiences in meaningful ways, and build partnerships that truly make a difference. https://www.jeffsagoodman.com/about daily 0.75 2026-03-06 https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/4333edd2-8d93-4da3-b6e1-6ba49cf42fca/goodmans+1.jpg About Jeff Illustration by Max Dalton. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/cf9ec3dc-1efd-42a7-9914-fd6da9bb166c/IMG_3922.jpeg About Jeff Sherman & Murray enjoying the Oregon Coast https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/4079bf10-fe80-435a-a458-0b8853c045b5/IMG_3051.jpeg About Jeff In our happy place https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/ceba15ac-5342-4a36-a927-b0565955c771/IMG_1395.jpeg About Jeff If Fallingwater isn't on your bucket list, make it a priority! https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/1f01718b-8e10-4c85-a343-79d4129eb83b/Graphic+Design+Fellows.jpg https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/82b2a8d8-59d6-46de-b849-84b0631fe77a/Netflix%27s+Restaurants+on+the+Edge+-+Season+2%2C+Episode+7.jpg About Jeff - Here’s Just a Little Bit About Jeff https://www.jeffsagoodman.com/contact daily 0.75 2024-09-08 https://www.jeffsagoodman.com/resume daily 0.75 2024-09-12 https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/f6b1b881-dc50-4f17-b4f3-5ebdc2ae2c37/Jeff+Goodman+Resume+2023.jpg CV https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/072a0db0-4744-4bf5-b88b-25a4683dcbbf/Jeff+Goodman+Resume+2023_2.jpg CV https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/cfbb0bd5-08d9-4fa3-8148-568ffe07a00d/Jeff+Goodman+Resume+2023_3.jpg CV https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/23248fbd-e54d-479e-9ada-111c65ab6ef0/IMG_4472.jpeg https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/3c3d8cf3-2964-469f-b458-80e6c0b12f35/theofficequote2.jpg https://www.jeffsagoodman.com/doublethreat daily 0.75 2024-09-12 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Double Threat https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Double Threat https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Double Threat https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/2cbb61d9-7484-45ce-995d-5137d5c035b5/Jeff+in+Still+life+with+Iris+with+Katie_Cathy+Dresbach_D+Scott+Withers.jpg Double Threat Jeff as Mozart in "Still Life with Iris" with Katie McFadzen, Cathy Dresbach, and D. Scott Withers https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/d39540b0-9ec7-4c83-bb1d-5e6070de4492/tempImageUMSwB8.png Double Threat https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/9f8fb63e-7fd1-4318-b589-fd0a2b6698a1/Jeff+Goodman+in+Pero.jpeg Double Threat Jeff in "Perô or The Mystery of the Night" (2000) https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/1642116291944-XN91ADCO19BG5C566QXW/double+threat+web.jpg Double Threat https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/f10d065f-0cd0-47a1-b913-9d3ef71a074a/Jeff+in+Time+Again+in+Oz.jpeg Double Threat Jeff in his Tic-Toc costume for "Time Again in Oz" (2000) https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/1645404792224-R7872KEZTARKPEGV6JYX/tempImage20M57U.jpg Double Threat https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/6b542f4d-80c4-4027-8ec6-b135f56a0c23/Jeff+in+Pipe+Dream+with+Jere+luisi+and+Lionel+Estrada.jpeg Double Threat Promotional photo for "This is Not a Pipe Dream" with Jere Luisi on top and Lionel Estrada, Jr. below (1997) https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/b44801e6-b989-4923-8765-fc5531a57210/tempImage4Yst8T.png Double Threat https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/40bf0fd3-f35c-41e3-9e15-4c79cbdb4aa1/229D7FE7-9833-4314-827C-0A5AD6966A1A.jpeg Double Threat https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/fc4d583e-535a-4a58-a332-8d939f16b85c/360599D4-C052-4E60-9F8A-420C71B86208.jpeg Double Threat https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/2b356f92-4525-46f6-bf33-8b018e50d013/B34270DD-4CA2-4B26-8669-F22979A5BC55.jpeg Double Threat https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/ca5f1fcb-7026-4b09-b92e-1a1f46b548c2/CP+logo.jpg Double Threat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/a0bbce57-23a9-4191-ad26-d6c16c6928c7/double+threat+web.jpg Double Threat https://www.jeffsagoodman.com/makemagic daily 0.75 2026-02-15 https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/b02c0d36-9dba-4e99-a9ab-e8ea1c5e58bd/Kalani+Pe%27a+in+Concert+at+the+Heard+Museum.+February+8%2C+2023.jpg https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/2d1d2d69-310f-4631-b2f4-033eec2eef37/Zoom+with+Jeff.jpg https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/f4e11b44-7a26-4523-8788-6bc0a5cbc547/BLK360atTaliesinWest.jpeg https://www.jeffsagoodman.com/portfolio daily 0.75 2026-03-27 https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/b9550df3-8266-439d-b0d4-23a2bee50ca3/RoryKurtz_Taliesin.jpeg Some Work that Makes Me Happy Taliesin by Rory Kurtz https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/72d5a15e-070c-4e83-a6f8-342206186963/Best+of+Phoenix.jpg Some Work that Makes Me Happy The Heard Museum was named "Best First Friday Stop" in the Phoenix New Times' Best of Phoenix contest! During my tenure as Director of Learning & Public Engagement, I had the privilege of leading the creative transformation of the programs at the Heard. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/4d67e0f8-b8ab-49f0-abc9-518e86ff9404/50473388187_d62a984691_o_768x.jpeg Some Work that Makes Me Happy Imperial Hotel by Dave Perillo https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/07053e26-ce76-468a-9665-7849bccbdf5e/Hopi+R2.jpeg Some Work that Makes Me Happy Hopi R2, designed by Duane Koyawena (Hopi/Tewa) and engineered by Joe Mastroianni at the Heard’s Free Family Summer Saturdays. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/425e5403-4395-48ab-9e63-cf37546586fb/Hopi+R2_Hopi+Pot.jpeg Some Work that Makes Me Happy Hopi R2, designed by Duane Koyawena (Hopi/Tewa) and engineered by Joe Mastroianni at the Heard’s Free Family Summer Saturdays. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/b5f52609-43c9-4c27-8b37-2698a60ea61a/Juan-Ramos---FLW-_IG_1080x.jpeg Some Work that Makes Me Happy Beth Sholom Synagogue by Juan Ramos https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/a7f4175c-feb7-4bd2-ab1a-ca16bcdace5c/Hoop.jpeg Some Work that Makes Me Happy Celebrating the winners of the World Championship Hoop Dance Contest. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/eef2e5b5-320f-4106-9b47-0403eba50165/Kim-Smith---FLW-_IG_1350x.jpeg Some Work that Makes Me Happy Millard House by Kim Smith https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/c1703bb1-1078-4118-be1d-745c11d5da6b/Hula+2.jpeg Some Work that Makes Me Happy Hula dancer from Hālau Ka Lei Mokihana o Leinā’ala, at the first ever Ho’olaule’a at the Heard. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/0beec037-7757-4287-90fd-4f077c50e9d8/Max_Dalton_Guggenheim_Museum_2019_1500x.jpeg Some Work that Makes Me Happy Guggenheim by Max Dalton https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/f2a2a64c-a3d1-402c-8072-7b3dd490c3f1/Hula+Crowd.jpeg Some Work that Makes Me Happy Hula dancer from Hālau Ka Lei Mokihana o Leinā’ala, at the first ever Ho’olaule’a at the Heard. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/3b100a92-cf68-438c-aed8-3145ab13d06b/Smith+House_JC+Richard.jpeg Some Work that Makes Me Happy Smith House by JC Richard https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/ce4f8f5c-30dd-4618-96c9-e005ce38262d/Jeff+and+Mollie+of+Denali.jpeg Some Work that Makes Me Happy With PBS Kids' star Molly of Denali, for her first ever visit to Arizona. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/7835830b-159c-4af0-8f6b-e593f4db134c/ThomasDanthony_768x.jpeg Some Work that Makes Me Happy SC Johnson Research Tower by Thomas Danthony https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/156ffc80-119a-4fe9-b6d8-c3b07be1ae87/Dance+Party.jpeg Some Work that Makes Me Happy Molly of Denali dance party. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/08ea7f56-698d-4a2c-a130-2c8e978e52d2/IMG_0527.jpeg Some Work that Makes Me Happy Opening Night at Taliesin West https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/0dbaf11d-5db7-48b9-9d7d-b5fee47d6ecc/Kalani+Pe%27a.jpeg Some Work that Makes Me Happy Three-time Grammy Award winning singer/songwriter Kalani Pe'a in an outdoor concert at the Heard. https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/c52221b4-d4ff-4568-89aa-e189d374bc04/Native+Drag+Night.jpeg Some Work that Makes Me Happy Native 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