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    <loc>https://www.jeffsagoodman.com/blog/your-brain-on-art-has-the-science-here-are-five-ways-to-say-it-in-plain-english</loc>
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    <lastmod>2026-04-18</lastmod>
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      <image:title>Blank Page Blog - “Your Brain on Art" Has the Science. Here Are Five Ways to Talk About It in Plain English. - “The arts have the ability to transform you like nothing else. They can help move you from sickness to health, stress to calm, or sadness to joy, and they enable you to flourish and thrive. The arts have always offered the highest form of hope, and science is now providing new knowledge that each of us can immediately use.” - Susan Magsamen and Ivy Ross, Your Brain on Art: How the Arts Transform Us</image:title>
      <image:caption>: Borderless by teamLab. Image via teamLab.</image:caption>
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      <image:title>Blank Page Blog - “Your Brain on Art" Has the Science. Here Are Five Ways to Talk About It in Plain English.</image:title>
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    <loc>https://www.jeffsagoodman.com/blog/frank-lloyd-wright-building-conservancys-new-mission-driven-logo</loc>
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    <lastmod>2026-01-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/31c073f8-462d-45ac-9813-316cf2cabcdd/Taliesin+Red+Square_Jeff+Goodman.jpg</image:loc>
      <image:title>Blank Page Blog - Frank Lloyd Wright Building Conservancy’s New Mission-Driven Logo - “Form and function should be one, joined in a spiritual union.”</image:title>
      <image:caption>- Frank Lloyd Wright</image:caption>
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    <image:image>
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      <image:title>Blank Page Blog - Frank Lloyd Wright Building Conservancy’s New Mission-Driven Logo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Blank Page Blog - Frank Lloyd Wright Building Conservancy’s New Mission-Driven Logo - Jeff Goodman is a nonprofit consultant specializing in helping arts organizations clarify their mission and amplify their impact. A former professional actor, he brings a creative approach to his consulting, enabling organizations to tell compelling stories that resonate with audiences and build lasting support. His signature program, Mission Critical, emphasizes collaboration and is dedicated to making the arts accessible, engaging, and exciting for all.</image:title>
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  <url>
    <loc>https://www.jeffsagoodman.com/blog/burnout</loc>
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    <priority>0.5</priority>
    <lastmod>2025-10-22</lastmod>
    <image:image>
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      <image:title>Blank Page Blog - 5 Ways Arts Leaders Can Model Balance So the Mission Doesn’t Burn Out - “An artist must have downtime, time to do nothing. Defending our right to such time takes courage, conviction, and resiliency.” - Julia Cameron, The Artist's Way: A Spiritual Path to Higher Creativity</image:title>
      <image:caption>Félix Vallotton, Laid-Down Woman, Sleeping (1899).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/6cdc5752-3747-4356-a9dc-e2182faa44cd/Phyllis.gif</image:loc>
      <image:title>Blank Page Blog - 5 Ways Arts Leaders Can Model Balance So the Mission Doesn’t Burn Out - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blank Page Blog - 5 Ways Arts Leaders Can Model Balance So the Mission Doesn’t Burn Out - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blank Page Blog - 5 Ways Arts Leaders Can Model Balance So the Mission Doesn’t Burn Out - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blank Page Blog - 5 Ways Arts Leaders Can Model Balance So the Mission Doesn’t Burn Out - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blank Page Blog - 5 Ways Arts Leaders Can Model Balance So the Mission Doesn’t Burn Out - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blank Page Blog - 5 Ways Arts Leaders Can Model Balance So the Mission Doesn’t Burn Out - Jeff Goodman is a nonprofit consultant specializing in helping arts organizations clarify their mission and amplify their impact. A former professional actor, he brings a creative approach to his consulting, enabling organizations to tell compelling stories that resonate with audiences and build lasting support. His signature program, Mission Critical, emphasizes collaboration and is dedicated to making the arts accessible, engaging, and exciting for all.</image:title>
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    <loc>https://www.jeffsagoodman.com/blog/welcome</loc>
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    <lastmod>2025-10-22</lastmod>
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      <image:title>Blank Page Blog - Consider Yourself One of Us: Welcoming Audiences Who Are New to the Arts - “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ― Maya Angelou</image:title>
    </image:image>
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      <image:title>Blank Page Blog - Consider Yourself One of Us: Welcoming Audiences Who Are New to the Arts - Make it stand out</image:title>
      <image:caption>The Dinner Party, Sir Henry Cole, c. 1850. Courtesy of the Victoria and Albert Museum.</image:caption>
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      <image:title>Blank Page Blog - Consider Yourself One of Us: Welcoming Audiences Who Are New to the Arts - Make it stand out</image:title>
      <image:caption>The original West End cast of Six performing “All you Want to Do,” with Aimie Atkinson at the center as Katherine Howard. Credit: Idil Sukan</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/f6ee1486-d6e4-4c60-a97b-726e895db8e9/Social+Post_Mission+Critical.jpg</image:loc>
      <image:title>Blank Page Blog - Consider Yourself One of Us: Welcoming Audiences Who Are New to the Arts - Jeff Goodman is a nonprofit consultant specializing in helping arts organizations clarify their mission and amplify their impact. A former professional actor, he brings a creative approach to his consulting, enabling organizations to tell compelling stories that resonate with audiences and build lasting support. His signature program, Mission Critical, emphasizes collaboration and is dedicated to making the arts accessible, engaging, and exciting for all.</image:title>
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  <url>
    <loc>https://www.jeffsagoodman.com/blog/art-isnt-easy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-19</lastmod>
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      <image:title>Blank Page Blog - Art Isn’t Easy: Leading with Impact in the Arts - “First of all, you need a good foundation— Otherwise it's risky from the start. Takes a lot of earnest conversation, But without the proper preparation, Having just the vision’s no solution. Everything depends on execution.” —Stephen Sondheim, Sunday in the Park with George</image:title>
      <image:caption>️ Georges Seurat (1859–1891) A Sunday on La Grande Jatte, 1884, 1884–1886 Oil on canvas Art Institute of Chicago</image:caption>
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  <url>
    <loc>https://www.jeffsagoodman.com/blog/the-work-comes-alive-with-the-sound-of-impact</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/c738279c-6e1c-4bd0-9926-722a0aef72b9/Sound+of+Impact.jpg</image:loc>
      <image:title>Blank Page Blog - The Work Comes Alive with the Sound of Impact - “The arts benefit our lives and our world. They foster collaboration and creativity, essential skills for navigating in the workplace and surviving in a challenging world. They cultivate empathy and tolerance, by bridging cultural and socioeconomic divides. They’re also good for business: They spur urban renewal, promote tourism and generate hundreds of billions of dollars in economic activity annually.”</image:title>
      <image:caption>—Julie Andrews and (her daughter) Emma Walton Hamilton</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/5a345bff-ff77-4bd1-b4fd-72f235ee0bce/IMG_3776.jpeg</image:loc>
      <image:title>Blank Page Blog - The Work Comes Alive with the Sound of Impact - And yet the reasons are right there in the work. Wright knew, and science now confirms, that the built environment shapes both our mental and physical health. His architecture, with its seamless integration between indoors and nature, its emphasis on form and function, and its open plans that keep families connected, is more than visually stunning. It’s life-enhancing. Sure, visitors often leave feeling inspired or uplifted, but research shows that experiencing thoughtful designs like those pioneered by Wright also supports physical well-being in measurable ways.</image:title>
      <image:caption>If you can visit one (or more!) of these treasures (and find ways to integrate Wright’s organic principles into your own life) you, too, can be healthier and happier.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/f6ee1486-d6e4-4c60-a97b-726e895db8e9/Social+Post_Mission+Critical.jpg</image:loc>
      <image:title>Blank Page Blog - The Work Comes Alive with the Sound of Impact - Jeff Goodman is a nonprofit consultant specializing in helping arts organizations clarify their mission and amplify their impact. A former professional actor, he brings a creative approach to his consulting, enabling organizations to tell compelling stories that resonate with audiences and build lasting support. His signature program, Mission Critical, emphasizes collaboration and is dedicated to making the arts accessible, engaging, and exciting for all.</image:title>
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    <loc>https://www.jeffsagoodman.com/blog/nonprofit-logos</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/d7cb8e3b-f344-494e-995d-f66eb19519d0/Logo+Hero.jpg</image:loc>
      <image:title>Blank Page Blog - 10 Great Nonprofit Logos That Help You Feel the Mission - “Designers actually can change the world for the better by making the complicated simple and finding beauty in truth.” — Michael Bierut</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/4d6f4c68-86c7-483e-a205-4ecc4557f091/FLWBC_01_LOGO_BLACK.png</image:loc>
      <image:title>Blank Page Blog - 10 Great Nonprofit Logos That Help You Feel the Mission - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/3f9f6921-17fe-4057-8b14-1aa6893bb04e/Just.jpg</image:loc>
      <image:title>Blank Page Blog - 10 Great Nonprofit Logos That Help You Feel the Mission - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/873fd710-0222-4cca-ab76-6baec1d5e1ad/Girls+First+Fund.jpg</image:loc>
      <image:title>Blank Page Blog - 10 Great Nonprofit Logos That Help You Feel the Mission - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/f2812dc6-779f-43b2-87f9-a28eb03a594d/SOUNDS+Academy.jpg</image:loc>
      <image:title>Blank Page Blog - 10 Great Nonprofit Logos That Help You Feel the Mission - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/672b173d-0dd6-4cec-9d99-a04d7394c8c6/SOUNDS-Logo-Yellow-Black-Hi-Res.jpg</image:loc>
      <image:title>Blank Page Blog - 10 Great Nonprofit Logos That Help You Feel the Mission - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/140196d7-9d97-475a-993a-2d37f3c4976c/Peace+Corps.jpg</image:loc>
      <image:title>Blank Page Blog - 10 Great Nonprofit Logos That Help You Feel the Mission - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/318c48b9-7a08-4e89-974d-48ddc748ff61/Alzheimer+Nederland.jpg</image:loc>
      <image:title>Blank Page Blog - 10 Great Nonprofit Logos That Help You Feel the Mission - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/92e7c655-063d-4bbb-b835-735f7c0fb1c0/Musicians+on+Call.jpg</image:loc>
      <image:title>Blank Page Blog - 10 Great Nonprofit Logos That Help You Feel the Mission - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/accb4126-a2ef-407c-8839-3ca1432a918f/Historic+Houses.jpg</image:loc>
      <image:title>Blank Page Blog - 10 Great Nonprofit Logos That Help You Feel the Mission - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/1d02b8bc-d0dd-4b0a-8d0e-f16c4a09b498/Hilary+Clinton.jpg</image:loc>
      <image:title>Blank Page Blog - 10 Great Nonprofit Logos That Help You Feel the Mission - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/f8ba2397-ea37-40d0-a219-5c2825790732/SFSymphony.jpg</image:loc>
      <image:title>Blank Page Blog - 10 Great Nonprofit Logos That Help You Feel the Mission - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/f6ee1486-d6e4-4c60-a97b-726e895db8e9/Social+Post_Mission+Critical.jpg</image:loc>
      <image:title>Blank Page Blog - 10 Great Nonprofit Logos That Help You Feel the Mission - Jeff Goodman is a nonprofit consultant specializing in helping arts organizations clarify their mission and amplify their impact. A former professional actor, he brings a creative approach to his consulting, enabling organizations to tell compelling stories that resonate with audiences and build lasting support. His signature program, Mission Critical, emphasizes collaboration and is dedicated to making the arts accessible, engaging, and exciting for all.</image:title>
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      <image:title>Blank Page Blog - 10 Great Nonprofit Logos That Help You Feel the Mission - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jeffsagoodman.com/blog/daretolead</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/0ee3e57e-8eeb-495a-86de-070ba5ec93c6/Brene+Hero+Image.jpg</image:loc>
      <image:title>Blank Page Blog - This Brené Brown Concept Will Transform Your Fundraising and Boost Support for Your Arts Organization - "When we have the courage to walk into our story and own it, we get to write the ending." - Brené Brown</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/3f4702f5-f601-41c0-9c1c-f7508ad46853/Dare+to+Lead.jpg</image:loc>
      <image:title>Blank Page Blog - This Brené Brown Concept Will Transform Your Fundraising and Boost Support for Your Arts Organization - I’m a big believer in Brené Brown’s research-driven body of work, especially in Dare to Lead, where she explores embracing vulnerability in leadership to build trust, inspire others, and foster authentic connections. If you haven’t read it, I urge you to pick it up or load it into your audiobook app (I use Libro.fm, which allows you to designate a profit share between the app and your favorite local bookstore). This book isn’t just for CEOs and Executive Directors; it’s for anyone who wants to be a leader, regardless of your placement on the org chart.</image:title>
      <image:caption>In one section, she introduces a concept that I found to be transformative in my own work. Is it just me or have we all had that boss who assigns a task and gives you the freedom to approach it in your own way, but when you present the work back you find out that they had a very specific idea of what the product should be but failed to communicate it to you? Now, you’ve just spent however many hours feeling empowered and supported, only to have to throw it all away and redo it the way they wanted it in the first place.</image:caption>
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      <image:title>Blank Page Blog - This Brené Brown Concept Will Transform Your Fundraising and Boost Support for Your Arts Organization - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/ae3337cb-0e75-4e10-b183-714ae9c8c6fc/Are+you+painting+done.jpg</image:loc>
      <image:title>Blank Page Blog - This Brené Brown Concept Will Transform Your Fundraising and Boost Support for Your Arts Organization - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/f6ee1486-d6e4-4c60-a97b-726e895db8e9/Social+Post_Mission+Critical.jpg</image:loc>
      <image:title>Blank Page Blog - This Brené Brown Concept Will Transform Your Fundraising and Boost Support for Your Arts Organization - Jeff Goodman is a nonprofit consultant specializing in helping arts organizations clarify their mission and amplify their impact. A former professional actor, he brings a creative approach to his consulting, enabling organizations to tell compelling stories that resonate with audiences and build lasting support. His signature program, Mission Critical, emphasizes collaboration and is dedicated to making the arts accessible, engaging, and exciting for all.</image:title>
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  <url>
    <loc>https://www.jeffsagoodman.com/blog/vision-bored</loc>
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    <lastmod>2025-10-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/c91f957b-c486-4a12-a4ce-98d3c398a98e/Doc+Brown.jpg</image:loc>
      <image:title>Blank Page Blog - Vision Bored: Create an Exciting Vision Statement that Shapes the Future - "Your future is whatever you make it. So make it a good one.” - Dr. Emmett Brown</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/3b6bc4ea-ae56-47f9-97cf-f2535b17708f/Vision+Definition.jpg</image:loc>
      <image:title>Blank Page Blog - Vision Bored: Create an Exciting Vision Statement that Shapes the Future - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/f6ee1486-d6e4-4c60-a97b-726e895db8e9/Social+Post_Mission+Critical.jpg</image:loc>
      <image:title>Blank Page Blog - Vision Bored: Create an Exciting Vision Statement that Shapes the Future</image:title>
      <image:caption>Jeff Goodman is a nonprofit consultant specializing in helping arts organizations clarify their mission and amplify their impact. A former professional actor, he brings a creative approach to his consulting, enabling organizations to tell compelling stories that resonate with audiences and build lasting support. His signature program, Mission Critical, emphasizes collaboration and is dedicated to making the arts accessible, engaging, and exciting for all.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jeffsagoodman.com/blog/less-is-less</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/68371fd4-abcf-4e45-9fa5-1ba8b38e98c7/Einstein+Tongue.jpg</image:loc>
      <image:title>Blank Page Blog - Sometimes Less is Less: A Case for Longer Mission Statements in the Arts - "Everything should be made as simple as possible, but no simpler.” -NOT Albert Einstein</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/f6ee1486-d6e4-4c60-a97b-726e895db8e9/Social+Post_Mission+Critical.jpg</image:loc>
      <image:title>Blank Page Blog - Sometimes Less is Less: A Case for Longer Mission Statements in the Arts</image:title>
      <image:caption>Jeff Goodman is a nonprofit consultant specializing in helping arts organizations clarify their mission and amplify their impact. A former professional actor, he brings a creative approach to his consulting, enabling organizations to tell compelling stories that resonate with audiences and build lasting support. His signature program, Mission Critical, emphasizes collaboration and is dedicated to making the arts accessible, engaging, and exciting for all.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jeffsagoodman.com/jeff-goodman</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/da98c78b-75fe-4408-b729-451ef781b498/Fallingwater+Wordmark.png</image:loc>
      <image:title>JEFF GOODMAN</image:title>
      <image:caption>The logo of the TV series 'Falling Water' with the title written in red on a black background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/c192ed19-ec1b-42ef-a73b-9cf8d2e07ac5/FLW+Building+Conservancy.png</image:loc>
      <image:title>JEFF GOODMAN</image:title>
      <image:caption>Illustration of a man kicking a soccer ball in front of a goal with a goalkeeper trying to block the shot.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/f45de7ff-78ca-4ba5-a52c-2772bcc9ac35/Japanese+Friendship+Garden.png</image:loc>
      <image:title>JEFF GOODMAN</image:title>
      <image:caption>Logo for Japanese Friendship Garden of Phoenix featuring two stylized blue koi fish and text in English and Japanese.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/b6b86e30-712d-46ac-80ce-98188e775d59/Graycliff+Conservancy.png</image:loc>
      <image:title>JEFF GOODMAN</image:title>
      <image:caption>Graycliff logo with red diamond shape and text for Graycliff and Frank Lloyd Wright.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/d8fb5489-5bf3-4596-93f7-f718e6c65fde/City+of+Phoenix.png</image:loc>
      <image:title>JEFF GOODMAN</image:title>
      <image:caption>Logo for Arts and Culture, City of Phoenix, featuring a purple swirl with a horse head silhouette and black text.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/940bf246-f7d7-46e9-880b-07b089784a33/World+Heritage+Council.png</image:loc>
      <image:title>JEFF GOODMAN</image:title>
      <image:caption>A promotional poster featuring the logos of UNESCO and the World Heritage Council, with the title mentioning Frank Lloyd Wright, emphasizing his association with world heritage and architecture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/a5165df7-ff1d-4554-a525-b74733953ea9/3.png</image:loc>
      <image:title>JEFF GOODMAN</image:title>
      <image:caption>https://laurenthouse.com/</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/6d10f473-706b-4938-ab57-19a94fdb5ef0/The+Blue+House.png</image:loc>
      <image:title>JEFF GOODMAN</image:title>
      <image:caption>Logo with a blue outline house, orange heart-shaped key, and the text 'The Blue House' in blue cursive font.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/87bfdaa3-8b79-4173-92f2-61faaacc7515/Just+Schools.png</image:loc>
      <image:title>JEFF GOODMAN</image:title>
      <image:caption>Logo with the words 'just schools.' and the tagline 'Unite for Inclusive Education'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/f6c6d66a-ca15-48d6-8eef-858ce7bdd9cc/SOUNDS+Academy.png</image:loc>
      <image:title>JEFF GOODMAN</image:title>
      <image:caption>Music note icon with text 'Music' in black font.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/a1c7b31e-9202-4022-8bd6-f7d1745d5f3c/Westcott+House.png</image:loc>
      <image:title>JEFF GOODMAN</image:title>
      <image:caption>Logo for Westcott featuring a stylized illustration of a building with traditional East Asian architecture, in orange on a black background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/ca60b593-346b-4300-ba10-a8e591f9dd6e/5.png</image:loc>
      <image:title>JEFF GOODMAN</image:title>
      <image:caption>Heritage Square logo with stylized 'H' and the words 'HERITAGE SQUARE' underneath</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/c86bd817-ac12-4b8d-89ed-1e29c2c3d1d0/6.png</image:loc>
      <image:title>JEFF GOODMAN</image:title>
      <image:caption>Logo with the text AZ Impact for Good, featuring a stylized plant or leaf within a circle.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/549f54ea-272c-4d3e-9ad8-a1fb10719d29/image-asset.jpeg</image:loc>
      <image:title>JEFF GOODMAN - BRINGING MISSION &amp; IMPACT INTO FOCUS</image:title>
      <image:caption>I help arts organizations define their mission and communicate their impact. That clarity helps them earn support from donors and funders, invite new people in, and bring existing audiences back. Arts leaders live and breathe their work. They internalize how it transforms lives, builds community, and makes the world better. But that understanding comes from lived experience. Not everyone shares that experience, so they don't intuitively understand why the work matters or how it makes life better. Making Impact Clear and Compelling Arts leaders live and breathe their work, so they assume everyone understands why it's transformative. But people without that background can feel intimidated or excluded. I help you make that impact explicit, concrete, and compelling. When you can articulate how your work makes life better, everything flows: how you talk about your mission, how you reach audiences, how you grow support, and what partnerships you build. Strategy Meets Storytelling My work is deeply influenced by my creative background. As a former professional actor, I understand that telling a compelling story is the key to attracting and retaining audiences and supporters. That creative lens informs everything I do: mission and vision development, messaging, audience strategy, marketing planning, and coaching leaders to lead with impact.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jeffsagoodman.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/4333edd2-8d93-4da3-b6e1-6ba49cf42fca/goodmans+1.jpg</image:loc>
      <image:title>About Jeff</image:title>
      <image:caption>Illustration by Max Dalton.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/cf9ec3dc-1efd-42a7-9914-fd6da9bb166c/IMG_3922.jpeg</image:loc>
      <image:title>About Jeff</image:title>
      <image:caption>Sherman &amp; Murray enjoying the Oregon Coast</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/4079bf10-fe80-435a-a458-0b8853c045b5/IMG_3051.jpeg</image:loc>
      <image:title>About Jeff</image:title>
      <image:caption>In our happy place</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/ceba15ac-5342-4a36-a927-b0565955c771/IMG_1395.jpeg</image:loc>
      <image:title>About Jeff</image:title>
      <image:caption>If Fallingwater isn't on your bucket list, make it a priority!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/1f01718b-8e10-4c85-a343-79d4129eb83b/Graphic+Design+Fellows.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/82b2a8d8-59d6-46de-b849-84b0631fe77a/Netflix%27s+Restaurants+on+the+Edge+-+Season+2%2C+Episode+7.jpg</image:loc>
      <image:title>About Jeff - Here’s Just a Little Bit About Jeff</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.jeffsagoodman.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/05a850d1-0e95-4847-9b2f-e1148e88f346/Photo_0054%2Benhanced.jpg</image:loc>
      <image:title>Contact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jeffsagoodman.com/resume</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/f6b1b881-dc50-4f17-b4f3-5ebdc2ae2c37/Jeff+Goodman+Resume+2023.jpg</image:loc>
      <image:title>CV</image:title>
      <image:caption>A professional resume for Jeff Goodman featuring his contact information, experience, critical leadership competencies, and key achievements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/072a0db0-4744-4bf5-b88b-25a4683dcbbf/Jeff+Goodman+Resume+2023_2.jpg</image:loc>
      <image:title>CV</image:title>
      <image:caption>A professional resume for Jeff Goodman, displaying contact info, education, community leadership, certifications, awards, and detailed experience in marketing strategies, campaign development, and digital engagement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/cfbb0bd5-08d9-4fa3-8148-568ffe07a00d/Jeff+Goodman+Resume+2023_3.jpg</image:loc>
      <image:title>CV</image:title>
      <image:caption>Business resume or CV for Jeff Goodman, including contact information, social media links, work samples with images, and detailed professional experience with roles and achievements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/23248fbd-e54d-479e-9ada-111c65ab6ef0/IMG_4472.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/3c3d8cf3-2964-469f-b458-80e6c0b12f35/theofficequote2.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.jeffsagoodman.com/doublethreat</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Double Threat</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Double Threat</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Double Threat</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/2cbb61d9-7484-45ce-995d-5137d5c035b5/Jeff+in+Still+life+with+Iris+with+Katie_Cathy+Dresbach_D+Scott+Withers.jpg</image:loc>
      <image:title>Double Threat</image:title>
      <image:caption>Jeff as Mozart in "Still Life with Iris" with Katie McFadzen, Cathy Dresbach, and D. Scott Withers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/d39540b0-9ec7-4c83-bb1d-5e6070de4492/tempImageUMSwB8.png</image:loc>
      <image:title>Double Threat</image:title>
      <image:caption>Empty theater with rows of yellow seats and a piano in the foreground, with balconies above and stage area in the front.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/9f8fb63e-7fd1-4318-b589-fd0a2b6698a1/Jeff+Goodman+in+Pero.jpeg</image:loc>
      <image:title>Double Threat</image:title>
      <image:caption>Jeff in "Perô or The Mystery of the Night" (2000)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/1642116291944-XN91ADCO19BG5C566QXW/double+threat+web.jpg</image:loc>
      <image:title>Double Threat</image:title>
      <image:caption>Illustration of Jeff GoodMan dressed as a magician, wearing a tuxedo, holding a magician's baton in one hand and a top hat in the other, against a red background with white and black handwritten text promoting a charity concert.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/f10d065f-0cd0-47a1-b913-9d3ef71a074a/Jeff+in+Time+Again+in+Oz.jpeg</image:loc>
      <image:title>Double Threat</image:title>
      <image:caption>Jeff in his Tic-Toc costume for "Time Again in Oz" (2000)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/1645404792224-R7872KEZTARKPEGV6JYX/tempImage20M57U.jpg</image:loc>
      <image:title>Double Threat</image:title>
      <image:caption>Man standing against a wall, looking down, wearing black clothing, with laser colors on the floor, near a stage with a pianist in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/6b542f4d-80c4-4027-8ec6-b135f56a0c23/Jeff+in+Pipe+Dream+with+Jere+luisi+and+Lionel+Estrada.jpeg</image:loc>
      <image:title>Double Threat</image:title>
      <image:caption>Promotional photo for "This is Not a Pipe Dream" with Jere Luisi on top and Lionel Estrada, Jr. below (1997)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/b44801e6-b989-4923-8765-fc5531a57210/tempImage4Yst8T.png</image:loc>
      <image:title>Double Threat</image:title>
      <image:caption>The image shows a man standing on stage with his arms outstretched, wearing a suit and shirt with a large red heart on it. Sitting to the right is another man playing a grand piano. The stage has a textured blue background with red highlights at the top, and audience members are visible in the foreground.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/40bf0fd3-f35c-41e3-9e15-4c79cbdb4aa1/229D7FE7-9833-4314-827C-0A5AD6966A1A.jpeg</image:loc>
      <image:title>Double Threat</image:title>
      <image:caption>A man with glasses and a beard wearing a black blazer and a beige T-shirt with a red heart stands on stage with a blue textured backdrop, singing or speaking with arms outstretched.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/fc4d583e-535a-4a58-a332-8d939f16b85c/360599D4-C052-4E60-9F8A-420C71B86208.jpeg</image:loc>
      <image:title>Double Threat</image:title>
      <image:caption>A man and woman are on stage, reaching out towards each other with open hands, smiling and laughing, against a crinkled textured background with blue lighting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/2b356f92-4525-46f6-bf33-8b018e50d013/B34270DD-4CA2-4B26-8669-F22979A5BC55.jpeg</image:loc>
      <image:title>Double Threat</image:title>
      <image:caption>Two men, one sitting at a grand piano and the other sitting on a stool beside it, both smiling and wearing glasses. The background features textured blue and white fabric.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/ca5f1fcb-7026-4b09-b92e-1a1f46b548c2/CP+logo.jpg</image:loc>
      <image:title>Double Threat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/a0bbce57-23a9-4191-ad26-d6c16c6928c7/double+threat+web.jpg</image:loc>
      <image:title>Double Threat</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.jeffsagoodman.com/makemagic</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-18</lastmod>
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    </image:image>
    <image:image>
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  </url>
  <url>
    <loc>https://www.jeffsagoodman.com/portfolio</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61cf54782ffb8339ed1ac8aa/b9550df3-8266-439d-b0d4-23a2bee50ca3/RoryKurtz_Taliesin.jpeg</image:loc>
      <image:title>Some Work that Makes Me Happy</image:title>
      <image:caption>Taliesin by Rory Kurtz</image:caption>
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      <image:caption>The Heard Museum was named "Best First Friday Stop" in the Phoenix New Times' Best of Phoenix contest! During my tenure as Director of Learning &amp; Public Engagement, I had the privilege of leading the creative transformation of the programs at the Heard.</image:caption>
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      <image:caption>Hopi R2, designed by Duane Koyawena (Hopi/Tewa) and engineered by Joe Mastroianni at the Heard’s Free Family Summer Saturdays.</image:caption>
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    <image:image>
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      <image:caption>Hopi R2, designed by Duane Koyawena (Hopi/Tewa) and engineered by Joe Mastroianni at the Heard’s Free Family Summer Saturdays.</image:caption>
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      <image:caption>Hula dancer from Hālau Ka Lei Mokihana o Leinā’ala, at the first ever Ho’olaule’a at the Heard.</image:caption>
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    <image:image>
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      <image:caption>Guggenheim by Max Dalton</image:caption>
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      <image:caption>Hula dancer from Hālau Ka Lei Mokihana o Leinā’ala, at the first ever Ho’olaule’a at the Heard.</image:caption>
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