Build lasting impact through business and nonprofit partnerships that drive results and contribute to a greater good.

The Challenge: Navigating the Nonprofit World

Many businesses want to make a positive social impact, but partnering with nonprofits can be challenging. Corporate philanthropy and sponsorships are essential for funding and visibility, and they play a critical role in supporting nonprofits. However, B2NP (Business to Nonprofit) partnerships go beyond these transactional models.

A B2NP partnership is about alignment, shared values, and mutual benefit. Businesses often struggle to identify the right nonprofit partners, align on shared goals, and create partnerships that deliver lasting, meaningful outcomes. Without the right guidance, partnerships can lack the depth and sustainability needed for true impact.

That’s where I come in. I help businesses forge authentic connections with nonprofits that align with their values and objectives. These partnerships go beyond donations. They focus on creating shared value, achieving mutual goals, and delivering sustainable impact for both businesses and nonprofits.

How B2NP Partnerships for Good Work

Align Values and Objectives
Together, we’ll identify your core values and business goals to ensure your partnership with a nonprofit is meaningful and impactful.

Identify the Types of Nonprofits That Align with Your Objectives
We’ll focus on finding nonprofit sectors that share your values and can help you achieve your desired outcomes.

Narrow Down to Specific Nonprofit Organizations
Now that we’ve determined which types of nonprofits would be a fit, we’ll identify and rank specific nonprofits to reach out to in search of just the right partner.

Design the Partnership
We’ll craft a strategic partnership action plan with clear goals, responsibilities, and mutual benefits for both parties.

Facilitate Outreach
I’ll help connect you with the right nonprofit partners, ensuring clarity and alignment on both sides.

Ongoing Management
Once the partnership is live, we’ll track its progress, refine strategies, and ensure long-term success.

Your Strategic Partnership Matchmaker

Jeff Goodman presenting at Hexagon LIVE (2019) about the successful collaboration between Leica Geosystems and the Frank Lloyd Wright Foundation to launch the BLK360—showcasing how strategic partnerships drive both business and cultural impact.

With extensive experience in the nonprofit sector, I’ve developed a deep understanding of the challenges nonprofits face, from budgetary constraints to managing complex structures and meeting impact goals. This expertise allows me to help businesses navigate nonprofit partnerships effectively, ensuring clear expectations and alignment between the partners.

Having served in leadership roles at organizations like the Frank Lloyd Wright Foundation and the Heard Museum, and continuing to work as a consultant within the nonprofit space, I specialize in articulating impact—helping businesses define their values and desired outcomes and connecting them with the right nonprofits that can help achieve those goals. My superpower is taking complicated information and making it accessible to a general audience, a valuable skill when two partners come from very different disciplines. And, my ability to help you navigate complex nonprofit structures and facilitate mutually beneficial partnerships makes me uniquely qualified to create lasting impact and achieve shared success.

Real-World Examples of Successful Partnerships

  • Leica Geosystems + Frank Lloyd Wright Foundation

    I facilitated a powerful partnership between Leica Geosystems and the Frank Lloyd Wright Foundation to showcase Leica's BLK360 3D laser scanning technology at Taliesin West, a National Historic Landmark and soon-to-be UNESCO World Heritage site. This allowed Leica to demonstrate their technology in a high-profile setting, while the Foundation gained detailed digital renderings of Taliesin West—critical for preservation efforts. The partnership also resulted in a virtual tour of the site, giving global access and significant press visibility for both organizations, ultimately advancing both their business and cultural goals

  • Spoke Art + Frank Lloyd Wright Foundation

    I reached out to Spoke Art galley with the idea of creating a unique exhibit that would reinterpret Frank Lloyd Wright’s designs through the lens of contemporary pop culture artists. The "Frank Lloyd Wright: Timeless" exhibit was a huge success, allowing Spoke Art to tap into the Frank Lloyd Wright fanbase, while the Foundation reached a younger, more diverse, and design centered audience. The partnership drove strong sales, critical acclaim, and significant engagement, successfully bringing new energy to the Foundation's mission and and helping both partners reach new and untapped audiences.

  • Amangiri + Heard Museum

    I played an integral role in the partnership between Amangiri, a luxury resort, and the Heard Museum to showcase Native American art to Amangiri’s high-net-worth clientele. This partnership allowed the Heard Museum to expand its reach to a wealthy audience that valued Native culture, while Amangiri expanded its programing focused on the local culture and enhanced its brand by offering museum-quality art. The collaboration elevated both brands, showing the prestige of cultural engagement and creating lasting impact for both parties.

Testimonials

"Working with Jeff on the ‘Frank Lloyd Wright: Timeless’ exhibition was an exciting and enjoyable partnership. Spoke Art and our artists built new audiences, passionate about design and art, while the Frank Lloyd Wright Foundation reached a younger, more design-focused crowd who found themselves drawn in by experiencing Wright’s work through the lens of contemporary artists they already admired. Jeff’s leadership kept everything focused on our mutual success, but it was our collaboration that made this such a rewarding experience. It was a win for both sides, and the partnership not only continued but grew in ways we had hoped for, even exceeding our greatest expectations." - Ken Hashimoto Harman, Founder and Owner, Spoke Art

The Next Step: Building Impact Together

Strategic partnerships between businesses and nonprofits help both sides achieve shared goals and make a real difference. As businesses strive for purpose-driven impact and nonprofits continue to expand their reach and build sustainable support, now is the perfect time to align with like-minded organizations to create long-term value.

If you're ready to explore how I can help your business build impactful partnerships that drive results, let’s connect and start making a meaningful difference together.