Let’s make magic together.
My Services
My engagements start with understanding your impact, then extend into mission and vision, audience strategy, messaging, and partnerships. Most of my clients are mid-sized arts, culture, and preservation nonprofits who need clarity, focus, and a plan they can actually use.
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Most mission statements describe activity, not impact. If your mission doesn't answer "what changes because we exist?" it's not finished.
I help organizations develop mission and vision statements that are clear, strategic, and usable. Not just website copy. Statements that guide decisions, shape programs, and clarify focus.
What you get:
Stakeholder interviews and synthesis to understand your work and impact
Facilitated working sessions with leadership and board to develop and refine language
Three rounds of mission, vision, and values drafts
Final messaging framework and implementation guide for integrating your mission across all your work
Typical timeline: 8-12 weeks
Who this is for: Organizations preparing for growth, leadership transition, or strategic planning. Organizations who know their current mission doesn't reflect the work they actually do or the impact they create.
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You can't grow your audience if you don't know who they are, what they need, or why they're not already engaged.
I help organizations move from guessing to strategy. We identify your priority audiences, understand what motivates them and what gets in their way, then build a roadmap for reaching them.
What you get:
Audience segmentation and prioritization based on mission alignment and opportunity
Research into barriers, motivations, and decision-making for each priority audience
Messaging framework tailored to each audience's interests and values
Engagement strategy and tactics roadmap for welcoming and retaining new audiences
Typical timeline: 6-10 weeks
Who this is for: Organizations who want to diversify their audience, grow membership or attendance, or stop relying on the same handful of people. Organizations who know they need to reach beyond the choir to sustain their work long-term.
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Reaching the public to foster engagement and support is one of the most important investments you can make. With limited budgets, marketing roles are often absent, with dollars going directly to services.
I work with you to develop marketing strategies and implementation plans that support your goals and advance your mission, and train your team on how to execute this work effectively.
What you get:
Marketing audit and stakeholder assessment
Strategic messaging framework grounded in your mission and impact
Audience-specific communication strategies and tactics
Implementation roadmap with priorities and success metrics
Staff training and capacity building for ongoing execution
Typical timeline: 6-10 weeks
Who this is for: Organizations who know they need stronger marketing but don't have the budget for a full-time marketing director. Organizations with staff who wear multiple hats and need a clear, executable strategy.
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Early-career arts marketing professionals are often handed roles bigger than their experience. Closing the Experience Gap is a structured coaching program that gives them the strategy, creativity, and confidence to grow into the leaders their organizations need them to become.
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Strategic partnerships are the backbone of meaningful impact. Whether you're a business looking to work with nonprofits to create shared value, or a nonprofit seeking to partner with businesses or other organizations, I help connect the right partners to drive results that benefit everyone.
Purpose-driven partnerships that align your business with nonprofits who share your values and goals. These aren't sponsorships. They're strategic relationships that create real impact while advancing business objectives.
What you get:
Values and goals alignment process to identify partnership criteria
Nonprofit partner identification and vetting based on shared mission and opportunity
Partnership structure development ensuring mutual benefit and clear objectives
Launch strategy and ongoing partnership success framework
Typical timeline: 8-12 weeks
Who this is for: Businesses ready to move beyond transactional sponsorships to build meaningful, long-term relationships with nonprofits that advance both mission and business goals.
Learn more about B2NP: Partnerships for Good.
Stronger Together: Nonprofits Building Impactful Partnerships
For nonprofits
Build partnerships with businesses, government, and other organizations that help you achieve your mission. We identify strategic opportunities, align on shared values, and build partnerships that maximize impact and sustainability.
What you get:
Partnership opportunity mapping and prioritization
Partner identification and assessment based on mission alignment and capacity
Outreach strategy and partnership pitch development
Partnership structure guidance and launch support
Typical timeline: 8-12 weeks
Who this is for: Nonprofits looking to expand reach and unlock new resources through strategic partnerships. Organizations ready to move beyond asking for donations to building relationships grounded in shared values and mutual benefit.
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Navigating leadership transitions requires both experience to maintain momentum and a fresh perspective to envision a more impactful future. As your interim Chief Marketing Officer and/or Chief Program Officer, I'll conduct a comprehensive assessment of your current capabilities, strengths, challenges, and opportunities. While ensuring the seamless continuation of essential work with your team, we'll also craft a detailed plan for team enhancement or refinement, working with your team to build capacity and capabilities. Together, we'll identify the ideal skills and qualities for a permanent leader to carry the work forward and integrate with your team. With a focus on strategy, impact, and creativity, I'll turn your leadership “transition” into a powerful “transformation.” Click here to learn about the process.
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A campaign is different than a marketing strategy. A campaign focuses on a singular theme or idea designed specifically to engage targeted audiences with your work. We’ll focus on who you are trying to reach and how you hope they’ll respond, to create an innovative and effective marketing campaign that helps you meet specific organizational goals.
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Beyond these core strategic services, I also work with organizations on:
Campaign Development - Focused campaigns for specific goals or audiences
Public Engagement Strategy - Strategies for deepening community connection
Writing - Website copy, annual reports, case statements, and other marketing content
Want to explore how we might work together? Let's talk.
